The Arayeh, focused on aesthetics and what brings this aesthetics.  

Arayeh is a brand in the field of gold and artistic jewelry, founded in Iran and its items have been exhibited in countries such as Italy. The Arayeh brand designs its jewelry in different collections inspired from different sources.

The most important inspiration is Iranian art and architecture, with its great fame and richness. This very interest, which is evident in characteristic of the Araya brand, turns to the dominated idea and its visual identity: the art of Iranian calligraphy so that the created image represents its origin, region, and culture the idea came from.

One of the features of Persian letters compared to Latin letters is the joints and contractions in the letters.

In the design of the Farsi logotype of the Arayeh brand, connection and stretching of the two letters “ی” and “ه” has been applied to design a form which visually has similarity with the shape of a pendant on the neck.