We considered the process of designing a visual identity as if to see the details of a lithium battery, we observe it under a magnifying glass with armed eyes. We designed the logo with accentuation to detail and reaching as a whole.

Brand name: Pilium

Pil + Lithium-ion (IUM) = Pilium

The name Pilium is derived from the name of the element lithium (lithium battery) as the company’s products and Pil, the first battery invented by Iranians during the Parthian period.

The phonetics rhyme between Pilium and Lithium reminiscence the audience’s mind to the company’s product.

Another advantage for this name is the history of the semantic connection between “Pil” and “battery”, which in this way, we were able to use the name “Pilium”

We present the title of lithium battery again with the same concept in the form of a new name.