Story
Tara Group is an engineering company in the field of civil engineering and architecture with 40 years of experience in various sectors in this field.
In the design, we were looking for a form that expresses concepts such as strength and trust simultaneously.
The letter T, which is the first name of Tara, has been chosen and designed into the simple geometric forms of square and triangle, in order to represent its relation to civil engineering from the point of precision and strength, as well as visual form. On the other hand, it is a simplified symbol of the building, to expose its correlation to the architecture.
Team
Client: Tara Engineering Group
Design Direction: Ali Oraei
Graphic Design and Motion: Ali Oraei . Bita Amel
Photography: Melika Zibaee
Thanks to: Keyhan Majidzade
2022